what we do

- what we do -

our mission

The Fish Tales Foundation is dedicated to ensuring healthy oceans and thriving coastal communities. We directly support small-scale fisheries and farms in tackling sustainability or social responsibility challenges. Through advocacy work we raise consumer awareness on the importance of choosing responsibly sourced seafood.

the need

Our oceans are in crisis. Overfishing and declining fish stocks are placing immense pressure on marine ecosystems and threatening the future of wild fisheries. At the same time, coastal communities are facing shrinking catches, falling fish prices, and limited access to markets. Putting their livelihoods at serious risk. The Fish Tales Foundation works alongside these communities to support sustainable fishing practices and empowers consumers to make informed choices that safeguard both ocean health and the people who depend on it

Pole and line fishermen on the boat in Bitung, Indonesia.

Our approach

All of our projects contribute to a shared goal: healthy oceans and thriving coastal communities. We focus on small-scale fisheries and aquaculture farms, working closely with local NGOs and industry partners to ensure solutions are locally grounded, effective, and sustainable.

Fisheries improvements

Drive social and environmental improvements in fisheries.

Community support

Support fishing communities where this is needed most.

Raise consumer awereness

Empowering consumers to make responsible seafood choices.